If you are successful in landing a deal with a client and have been hired for an event, you should focus on how to execute the event successfully. Still, you should keep an eye out for any guest who is attending the event and can turn out to be a potential client of yours in the future. Such gatherings are a great chance to make new clients and improve your business.
You can start by dividing your targets categorically. First of all, you can divide your targets on the basis of the vehicles in which they arrive at the venue. A potential client will always take care of his image and will not give an appearance that will tarnish his reputation.
Moving on to the next phase, while in the venue, there will be certain people who will be silently and keenly observing each and every aspect of the venue and the services provided by your management. You can approach the target and offer a visiting card to see if they are interested. If they accept the card, do not forget to offer a tour at your other events.
If you see a guest who has a positive vibe about the event and is actually complimenting or discussing the arrangements, then you should take into notice that the guest might be having an event in his near future and is actually looking for an event organizer. You can get in touch and introduce yourself and ask for his opinion. You can then drive the conversation towards a future meeting to land a sale.
At the event, do not forget to provide your visiting cards on the way out for the clients. If a client is really interested in hiring your services for his event, you can see him give you a good response while you introduce yourself. Invite him to your office and give him a tour of your other event which you might be organizing in the near future. This is a very good way to spot a client and land a deal.